Brand Manager
Indigo Icon, Pakistan

Key Responsibilities:

• These marketing campaigns will not only drive customer engagement but will further define our brand’s reputation and image in relation to the market
• Conduct market research in order to keep up to date with customer trends, as well as try to predict future trends.
• Responsible for the total digital image that our brand and/or enterprise presents to the outside world. They develop, implement, and manage branding and marketing campaigns that promote a company and its products and/or services.
• Identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, and display and search advertising.
• Supervise the adoption of social media technologies across the entire business.
• Conceptualize & execute digital narratives that elevate the brand vision and marketing priorities.
• Manage Direct-to-Consumer (D2C) marketing strategy through social media channels.
• Enhancing brand awareness within the digital and social networking space as well as driving website traffic and acquiring leads/customers.

• Excellent Digital Marketing Skills.
• Strong communication and interpersonal skills.
• Be a team player and possess leadership skills.
• Ability to run efficient and effective meetings especially inter-departmental meetings.

Job Rewards and Benefits