Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing content recommendations for organic SEO success
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Write original content for webpages - tailored for the target audience
Make technical recommendations to developers
Constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
Employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
Drive targeted and loyal traffic to a website by community building
Use social media to distribute content and encourage more external sites to link to your content - giving you more authority
Develop and integrate content marketing strategies
Monitor the algorithms set by the search engines to keep up to date with changes.
Technical SEO
Social Media Marketing
Link Building
Usability & Information Architecture