SEO Strategist
See Sight Tours, Pakistan

See Sight Tours proudly offers guests personalized, small-group tours and services in 17 cities across the USA and Canada. Our team is dedicated to creating exciting and enjoyable experiences for guests through providing friendly yet professional service at an affordable price.

As an award-winning company, customer service is the foundation of everything we do. Our team is dedicated to providing top notch service and the guest experience is our number one priority.

Responsibilities

• Perform keyword research and competitive analysis
• Understand and implement technical SEO audits and changes
• Execute on-page optimizations
• Assist in setting up or optimizing analytics tools for tracking visitors’ behaviors.
• Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
• Manager SEM paid campaigns on Google Ads, Bing Ads and Facebook Ads.
• Implement changes in content management systems (CMS)
• Manage content production by planning content calendars, managing writers (or collaborating with content writing teams), and supporting them on SEO
• Devise and execute methods to track, report, analyze and improve SEO performance
• Collaborate with developers and product teams to implement necessary features and changes
• Develop new SEO tests and strategies
• Present and communicate SEO strategies and projects to clients and/or internal stakeholders
• Serve as the key SEO expert/advocate
• Keep up-to-date with latest SEO trends, strategies and algorithm changes

Requirements

• 3+ years of experience working in SEO
• Experience in working on SEM Paid Search Campaigns (Google Ads, Facebook Ads)
• Excellent understanding of SEO best practices
• Passion for SEO and internet marketing
• Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
• Data-driven and analytical mindset
• Attention to detail
• Project management skills

Desirables

• Experience working with SEO tools including Google Search Console, Google Analytics, Ahrefs, and Screaming Frog
• Experience with and/or understanding of code (e.g., HTML, CSS, JavaScript)
• Experience with and/or understanding of other marketing channels (e.g. PPC)
• Experience working with popular CMS’ (e.g., WordPress)
• Experience with technical SEO
• Excellent writing skills

Job Rewards and Benefits