NobleProg uses automated approach to SEO testing, we detect problems on our websites before Google tells us there is a problem, therefore this position requires people understanding or willing to understand automated testing of website. This includes high performance HTML validators, Linkcheckers, Spell checkers, automatic detection of missing elements, analysis of missing keywords, etc... This needs to be done in near real time, therefore optimization of performance is part of the job.
Responsibilities
Research and implement tools for automatic linkchecking, html validation, etc... (e.g. linkchecker, tidy, etc...) in Linux command line
Execute tests, collect and analyze data and results (Elasticsearch Apache Logs, Matomo, Google Analytics)
Design and A/B test new concepts
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Design and help developers implement automated testing for elements (e.g. schema.org) which boost SEO
Requirements
Proven SEO experience
Expierence in using tools for automated validation of HTML sites (e.g. linkchecker, wget2, tidy, w3c-linkcheck, etc...)
Ability to use Linux command line for running analytics tools and looking at Web Server (Apache) logs
In-depth experience with website analytics tools (e.g, Google Analytics)
Working knowledge of HTML, CSS. Basic knowledge PHP and JavaScript is a plus
Up-to-date with the latest trends and best practices in SEO
recruit at nobleprog dot com