As a SEO Specialist, you will be responsible for the management of all on and off-site optimization activities as well as play a strong support role with our team. If you strive to be in a client facing role while leveraging your SEO knowledge to manage campaigns from conception to execution, you’ll fit right in!
Responsibilities
Work to rank websites as assigned by the company to drive more traffic.
Must be aware of Google's Algorithms and able to proactively evaluate/guess any changes to avoid issues
Manage Company Google Adwords accounts. (Mange PPC- Pay Per Click Account) and monitor Google Analytics account
Execute tests, collect & analyze data, identify trends & insights in order to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Optimize landing pages for search engine marketing.
Develop and implement link building strategy.
Perform ongoing keyword discovery, expansion and optimization.
Strong knowledge of ON-PAGE and Off-Page SEO Factors
Establish backlinks, remove bad links
Working experience with SEO Tools, Keyword Research & Analysis, Link Building, PPC, Directory & Article Submissions, and Page Level Optimization Techniques.
Ability to create Overall SEO reports and metrics as well as analyze sales and traffic for clients.
Perform all other marketing activities and help other team members with their activities.