Advertising Executive is responsible to work within advertising / Multi - Service Private Limited Company, acting as a link between clients and the Company. Moreover, They have to generate new business from the market.
They are responsible for liaising between the client and other agency staff to coordinate advertising campaigns. Advertising account executives liaise closely with their clients throughout campaigns, concern activities, often on a daily basis. They manage administrative work, ensuring that this is all completed on time and on budget.
Advertising executives contribute to and develop new business from National / international market. Tasks typically involve:
1. Meeting and liaising with clients to discuss and identify their advertising requirements; 2. Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget; 3. Presenting, alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client; 4. Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies; 5. Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively; 6. Negotiating with clients and agency staff about the details of campaigns; 7. Presenting creative work to clients for approval or modification; 8. Handling budgets, managing campaign costs and invoicing clients; 9. Writing client reports; 10. Monitoring the effectiveness of campaigns; 11. Undertaking administration tasks; 12. Arranging and attending meetings; 13. Making 'pitches', along with other agency staff, to try to win new business for the agency.
1. Excellent Communication Skills 2. Marketing Skills 3. Good Advertising Activities Knowledge 4. Business Development Knowledge 5. Excellent Report Writing Skills