Job Description
Developing Marketing Strategy.
Making of the marketing plan & marketing budget in line with marketing strategy and overall company turnover and profitability objectives.
Regular price scanning on bench mark stores and drive company's pricing policy and strategy in line with overall marketing strategy of the firm to deliver on margin/ profitability targets.
Tracking of competitor activities and planning/ executing counter initiatives in a proactive manner.
Designing and conducting market research/ focus group activities to gain insights into customer behavior/needs and design marketing campaigns accordingly.
Execution, designing and planning of marketing campaigns and CRM activities by involving cost effective & creative business partners.
Execution and planning of all sales promotions & below the line activities.
Develop and launch new product concepts & formats
Monitoring and controlling of marketing calendar by ensuring timely roll out of all activities.
Job Specification
Excellent communication skills in written and oral English.
Internet Savvy with sound working experience of MS Office esp. Word, Excel & Power point.
Should be innovative, flexible and a team player.
Highly resourceful and results oriented attitude.
Ability to function in professional business environment with senior management.
Power to persuade customer with novel ideas.