Responsibilities and Duties
Build marketing campaigns — making sure cross-channel activities align with the company's strategic objectives. This involves graphic designing and content writing.
Contribute ideas for future programs and campaigns.
Set the content strategy and editorial calendar.
Write blog posts, edit ad copy, craft marketing collateral, and work to improve SEO rankings by writing meta descriptions — ensuring everything adheres to the right messaging and tone.
Plan events - from seminars and webinars to education fairs
Build relationships with the media.
Manage the budgets for ad campaigns and tools.
keep everyone informed of the marketing plans and are the go-to person for any internal marketing-related questions or requests.
Support the sales process. This might entail producing informational materials and working with sales reps to determine how to move customers along the buyer's journey more effectively.
Track, analyze, and report on the impact of all activities. Look for ways to improve the team's efforts and better engage with prospective customers.
Evaluate competitors and compile and share industry trends.
Proficient in English (writing and speaking);
Canva, photoshop or similar expert
Able to multitask