Job Description
Create marketing plans geared towards end users for each key product within portfolio, in line with strategy and targets.
Relative Marketing Positioning product wise, development and implementation of action plans
Write copy for each product, reflecting key messages, features and benefits, company presentations.
Liaising and networking with a range of stakeholders, e.g. customers, colleagues, suppliers and partner organisations.
Sourcing advertising opportunities and placing adverts in the press (local, regional, national and specialist publications).
Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters and etc
Preparation of marketing budgets and delivery of Events planning, organization and execution.marketing plan within key objective.
Establishing and managing a Brand image of the business.
Conduct regular Market research, competitor analysis and business analysis market segment/product wise.
Use mail, adwords and other electronic marketing techniques to inform customers of new products and company offerings.
Liaise with Events Coordinator to maximise visibility at conferences, including compiling a list of products and literature to display/demo, producing delegate inserts, etc.
Where appropriate, attend key conferences to manage booth, conduct customer interviews and focus groups
Job Specification
Must be well versed with different designing tools and softwares
Excellent Communication skills
Strong analaytical skills
Can do attitude with proactive approach
Good understanding of technology and B2B concept will be a plus