Job Description
Responsibilities:
-To manage all marketing campaigns, creating action plans and coordinating the marketing teams to deliver projects.
-Provide the Senior Marketing Manager with detailed campaign updates, results and analysis, making recommendations where appropriate. Reporting on ROI for off and online campaigns
-Market research to uncover opportunities for brand development and enhance on going campaigns
-To be highly involved in the creation of advertising campaigns
-Review, proof and optimize copy for print, web and search engines
- Interact with creative staff, guiding outcomes in line with brand
-To utilize social media to build brand and develop opportunities, creating innovative digital marketing concepts across, social and mobile platforms
-Lead with the Senior Marketing Manager and develop strategies in line with marketing plans and budgets for the group
Job Specification
-Proven experience of managing a group of marketing professionals, whilst managing complex campaigns across the marketing mix
-Strong analytical skills with the ability to come up with strategic and creative solutions to track ROI
-Experienced in Google Analytic, Google Ad-words, Inbound marketing software and HTML
-A strong understanding of HTML and email creation and campaign execution
-Familiarity of digital print and media planning