Senior Brand Executive
Ghani Group of Companies, Pakistan

o Have executed ATL campaigns
o Have knowledge and have executed BTL campaign on nationwide level or regional level for B2B or B2C organizations or has adequate knowledge of the same
o Have worked and did liaison with advertising agencies (full service agencies and limited service agencies)
o Have executed the brand activation activities and/or have been a part of the execution of the activities
o Have been engaged in market research activities or has exposure of the same
o Computer skills necessary, especially MS Office and emails
o Have executed and/or engaged in the execution of the DM, PR, SP and publicity activities or has exposure of the same.
o Ability to work under pressure and late hours, if required.

o MBA Marketing
o Past experience of executing ATL/BTL campaigns in B2B or B2C large/medium sized organization
o Experience of trade marketing, channel marketing, TSP/CSP preferred.
o Experience of working with ad agencies.
o Preferred minimum experience is 2 years.