E-Marketing Executive Team Lead
Custom Software, Pakistan

Custom Software Ltd is a well established Medical/Lab software development company. Our head office is in Portlaoise, Ireland. We currently have fantastic opportunities for the right personalities to join our growing team of expert Developers, Web Developers, SEO optimizations staff, blog writers and Tele sales to serve our clients across Europe, Middle East and Africa from our newly open offshore office in Lahore, Pakistan. We are first LAB software Development Company in Ireland established for nearly 17 years with a proud tradition of rewarding hard working individuals.

Very Smart and proactive individual who has extra ordinary skills in managing and controlling the relationship between the product/services and the target audience.

To liaise and build relationships. Externally, this could be with customers and suppliers. Internally this could mean different related and supporting departments.

To contribute to the strategic planning of an annual or long term marketing plan to drive forward agreed company objectives.

Planning, developing and implementing effective marketing communication campaigns for conferences and exhibitions.

Using the full marketing mix for the company’s marketing communications e.g. press releases, newsletters

To manage the production of marketing materials, including leaflets, posters and flyers. This can involve writing and proofreading copy, and liaising with designers and printers;

Understanding the product and customer profile and write thorough specs for each conference/exhibition

To maintain, build and update mailing databases

Monitoring on-going campaign spend against the budget, keeping accurate records and highlighting where variances occur. To budget manage and identify advertising opportunities

Producing an accurate summary of total spend at the end of a marketing campaign

Undertaking detailed on-going analysis of marketing campaigns to ensure targets are met.

To carry out market research and customer surveys to assess demand, brand positioning and awareness.

Assisting in the production of on-going competitor analysis and reporting, with particular reference to pricing, presentation and promotion for each conference and exhibition.

To support the sales team based in UK.

- eMarketing Strategy
- Social Media Marketing
- eMarketing Campaigns
- SEO expert
Drive and determination
Good communication skills, both written and verbal
A creative approach to new campaigns
Good negotiating and interpersonal skills
Strong organisational skills
Commercial awareness, for pricing and data analysis
Good numeracy skills and a knowledge of statistics
A high standard of computer literacy
Experience in preferably Vtiger CRM or any other
Fluent English speaker