Marketing Manager
SmartWrite, Pakistan

Your job responsibilities:

• Develop, evaluate, and optimize marketing strategies with specific objectives across different channels, especially blogs. This will also entail defining our content pillars to make guest blogs relevant to our business needs.
• Analyze market trends, customer insights, and marketing best practices to build successful strategies.
• Generate new business leads and create strategies to increase brand awareness via blogs.
• Lead execution of marketing projects in collaboration with the sales and resume writing departments.
• Manage web content and SEO efforts, perform thorough content and SEO audits for opportunity and gap assessment.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights with recommendations for future strategy development.
• Manage the marketing team.
• Prepare and present quarterly and annual reports to senior management.

Must-haves:

• 2+ years of experience in marketing.
• Mastery of WordPress, SEO Tools, Google Analytics, and Google Search Console.
• Excellent grammar and writing-with-intent skills.
• Experience working with American audience/clientele.
• Exceptional analytical and problem-solving skills.
• Prior leadership experience; informally mentoring your colleagues counts!
• Prior successes related to copywriting.
• A portfolio of previous marketing successes. Show me how you grew marketing KPIs and what bottom-line impacts that had.

Job Rewards and Benefits