Job Description
We are looking for SEO/SEM/Online Marketing Expert. Candidate should have the following expertise:
Excellent SEO (Search Engine Optimization) Expertise
Excellent SMM (Social Media Management/Marketing) Expertise
Excellent SMO (Social Media Optimization) Expertise
The ideal candidate will be responsible for day-to-day SEO/SEM management of our online properties.
Establish new online marketing efforts, on and off site, with a focus on customer acquisition, conversion and retention to drive significant growth and brand awareness
Conduct in-depth analysis of competitive industry trends and historic performance at both the individual product and customer segment level
Develop appropriate promotional and marketing strategies to drive the key metrics of the business which includes relevant traffic, conversion, sales and margin, P&L goals among other metrics
Recommend social media and search strategies
Optimize existing client e-marketing content
Develop and recommended SEO Internet marketing content
Job Specification
Minimum 3 years of directly related experience inSEO/SEM
Understanding of the search engine industry and SEO best practices
Demonstrated experience with analytical tools, particularly Google Analytics
Critical-thinking skills and the ability to identify interesting trends in the industry and make recommendations
Google Ad words / Analytics Certifications are a plus
Web Development experience is a plus