Marketing Manager
ITCS (IT Consulting and Services), Pakistan

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Develop strategies and tactics to boost the company’s reputation and drive qualified traffic

Deploy successful marketing campaigns from ideation to execution

Experiment with various organic and paid acquisition channels

Produce valuable and engaging content for our website that attracts and converts our target groups

Build strategic relationships and partner with key industry players, agencies and vendors

Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

Oversee and approve marketing material, from website banners to hard copy brochures and case studies

Analyze customer behavior and adjust email and advertising campaigns accordingly

Hire and develop a sales team to implement the Marketing strategies

Measure and report on the performance of marketing strategies

Demonstrable experience in marketing together with the potential and attitude required to learn

Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Experience in setting up and optimizing Google Adwords campaigns

Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

A sense of aesthetics and a love for great copy and witty communication

Up-to-date with the latest trends and best practices in online marketing and measurement

BSc/MSc degree in Marketing or related field

Job Rewards and Benefits