Job Description
Identify main client groups and audiences and determine the best way to communicate publicity information to them.
2) Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
3) Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
4) Manage communications budgets.
5) Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports in order to gain public attention through the media without advertising directly.
6) Draft speeches for company executives, and arrange interviews and other forms of contact for them.
7) Assign, supervise and review the activities of public relations staff.
8) Evaluate advertising and promotion programs for compatibility with public relations efforts.
9) Establish and maintain effective working relationships with local and municipal government officials and media representatives.
Job Specification
2-4 years relevant experience in public relations and communications
Strong network of B2B, national business and trade media contacts
Established relationships with general business, consumer and entertainment trade press/analyst/blogger
communities
Proven successes in both traditional and interactive PR channels
Acute sense of judgment, tact and diplomacy
A strong-sense of teamwork and ability to both manage AND execute programs
Knowledge of international publications and opportunities is a plus
Excellent written and oral communication skills
Solid writing skills (writing samples required upon receipt of resume)