Key Performance Indicators (KPIs)
PR & Media strategy for WEG, PRC, WRC & Hayat for all stakeholders
Ensuring improved PR and profile of the organization and its projects
Ensuring the maximum media presence and visibility of organizations and projects
High quality and innovative IEC and promotional material
Maximizing digital presence of WEG and projects with most advanced features and technologies including websites and other social media in accessing SEO
Producing high quality content for articles, the publication reports etc.
High quality archive at all times with maximumbacklog of 24 hours
Effective turnaround time of delivery and quality oftasks
Efficient team management
Submission of effective and efficient work plan and JPDs
Minimum 10 years of relevant experience in campaign communication or social marketing;
Good knowledge of and experience working in the Pakistani media environment;
Excellent knowledge of communication approaches, tools and issues, including social media;
Good facilitation, influencing and persuasive skills, with the ability to build strong, credible relationships and to communicate and transfer information to a wide audience;
Strong writing skills, preferably with a history of writing for media;
Excellent communication skills, in writing and verbal Urdu and English;
Good analytical and conceptual thinking skills with good strategic perspective, able to understand complex issues and information from different sources and present this clearly and simply;
Strong organizational and personal management skills, with ability to prioritize work issues to meet deadlines with minimal supervision and adjust to changing situations while maintaining focus on delivery and follow-through;
Ability to work creatively, effectively and in an innovative manner and to identify and develop new ways to use the media to achieve social change;
Relevant academic qualifications in media, communication or related field.