Job Description
We are looking for an Online Marketing Expert, having expertise in Social Media and other forms of multimedia marketing for the company's E-commerce platforms. The Social Media executive will devise and implement the Company’s Social Media Strategy and represent the voice of the Company on all of the social media forums including Facebook, Twitter, Pintrest, Google+ and such others.
Responsibilities will include:
- Develop brand awareness, generate inbound traffic and promote products.
- Manage fan egagements.
- Develop new ideas and strategies that defines how social media marketing techniques will be applied to increase visibility and traffic.
- Liaison between different internal departments to execute social media campaigns.
- Monitor trends in social media, including tools, trends and applications and applying accordingly.
- Would be responsible to generate quality leads that result in business volume.
- Designing new packages and offers for existing and new customers.
- Build strong brand awareness through pro-active PR and Communications
- Exploring and evaluating new vendors for print/electronic media.
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns.
- Monitor trends of competition and activities being conducted by them.
- Stay upto date with new products from current vedors and suppliers and devise promotional material and campaigns accordigly.
- Keeping upto date with bloggers and developing relationships for promotion of products.
Job Specification
- Expertise over social media management, tracking and analytics tools
- Brand building via digital channels
- Marketing and Branding knowledge
- Ability to write posts on social media profiles, blogs, website content in flawless english
- Excellent communication skills
- Passion for Health & Beauty industry is a bonus.
- Creative and self motivated
- Managment skills
- Professionalism
- Results oriented
- Proficiency in MS Office