Job Description
As their SEO Expert you will play a key role in developing both a tactical and strategic SEO plan, taking responsibility for growing this channel as a revenue stream.
Duties
Perform an audit of all sites within the portfolio, identifying areas for improvement
Define and execute Search marketing campaigns which support the objectives and targets of the business group
Analyze, report on and improve the search performance of the web portfolio
Provide knowledge and support across the business on SEO best practice
On-page Optimization
Off-Page Optimization
Keyword Research
Social Media
Job Specification
The successful candidate will have
Proven experience in SEO
An excellent understanding of SEO best practice and tactics
Proven experience in increasing rankings, relevant traffic, visibility and conversions from SEO
In-depth knowledge of keyword research
The ability to use website analytics data to discover trends and deliver business insight
Experience of determining ROI from SEO efforts
Experience of integrating social media into SEO campaigns.