Fri, 01 Mar 2024 23:06:36 GMT
SEO Expert / Social Media Marketing Expert

SEO Expert / Social Media Marketing Expert
Shopup, Pakistan

Experience
1 Year
Salary
20,000 - 40,000 PKR
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
BS
Total Vacancies
1 Job
Posted on
Mar 14, 2023
Last Date
Mar 17, 2023
Location(s)

Job Description

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.

Responsibilities:

  • Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion, and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements and skills:

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO

Job Specification

1. Critical Thinking

2. Speaking & Writing Ability

3. Technical & Programming Skills

4. Social Skills

5. Analytics Skills

6. Data Skills

7. Drive, Motivation & Adaptability

Job Rewards and Benefits

Leaves

Shopup

Wholesale - Lahore, Pakistan
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