We are looking for an SEO/SMM and Content/Article Writing expert to manage all search engine optimization, social media marketing activities and posting unique articles.
You will be responsible for managing all SEO activities such as content strategy, content writing, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
SEO/SMM must be able to work on Google's latest strategies to optimize websites in USA, UK and Canada.
Responsibilities:
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Skills Required:
2+ years of SEO experience
Candidate must be a good content writer (Expert in English writting)
Little bit knowledge of Photoshop
2+ years of SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
Solid understanding of Google Adsense/Adwards and Ads Affiliation Programms
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Up-to-date with the latest trends and best practices in SEO and SEM