We are seeking a highly motivated Marketing Executive to join our team at a B2B conference organisation. The successful candidate will be responsible for developing and executing marketing strategies to promote our conferences and events to a target audience of business professionals.
Develop and implement marketing plans to promote conferences and events
Manage email marketing campaigns, social media campaigns, and digital advertising
Analyze marketing data to determine campaign effectiveness and make recommendations for improvement
Work with sales teams to develop targeted marketing materials and promotions
Develop relationships with media outlets and industry influencers to secure media coverage and speaking opportunities
Collaborate with internal teams to ensure consistent messaging and branding across all channels
Monitor and report on competitor activities and market trends
Bachelor's degree in marketing or related field
Fresh or experienced in B2B marketing, preferably in the events or conference industry
Strong understanding of digital marketing channels and tools
Excellent communication and interpersonal skills
Ability to work collaboratively and independently in a fast-paced environment
Strong attention to detail and project management skills
Willingness to travel for conferences and events
We offer a competitive salary, opportunities for career growth, and a dynamic work environment. If you have a passion for marketing and a desire to work in the exciting world of B2B conferences, we encourage you to apply.