"Willing to relocate anywhere in Pakistan's Major Cities i.e Lahore, Islamabad, Sialkot, Hyderabad, Karachi"
I am having 19+ years of experience in Information Technology, including in the areas of LAN and WAN, training and support, telephony, and e-mail and security and 10+ years in Internet / Digital Marketing involving SEO, SEM, SMM, ensuring enhanced outreach with technical knowledge and skills to reach a large volume of potential customers. Also worked on Strategies and Planning for brands and companies. Additional skills include: Content Marketing, PBN, User-Intent SEO. I feel I can make a valuable contribution to your organization. Skilled in designing infrastructure and implementing technology to support large user groups, supporting users at corporate, as well as multiple remote locations, and effectively managing IT budgets as well as IT staff. Proven ability to translate business needs into technology requirements that support the company's business objectives and to successfully manage all phases of IT projects from needs analysis.
The ideal position would involves, Digital Marketing, planning, strategy of various dimension of SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing).
I am working as Strategic/Planning Director to manage digital marketing company. I am responsible for developing the marketing strategies & overseeing the marketing team’s efforts including Graphic Designers, Content Writers, SEO Specialist, and Social Media Executives.
• Creating plans for multiple companies including our main company’s website (www.integratesun.com) for SEO/SEM, email campaigns, social media and display advertising campaigns across various owned, paid, and earned media.
• Identifying opportunities for applying new technologies, digital products and services to online campaigns.
• Serving as the Digital Marketing expert, providing informal on-the-job education, and formal trainings to the Marketing team including Graphic Designs, Content Writing, SEO Expert and Social Media Team.
• Giving new ideas for content writing, graphic designing, using own strategies to boost website on search engines.
• Identifying trends and insights, and optimize performance based on the insights.
• Brainstorm new and creative growth strategies.
• Planning, executing, and measuring PPC and other marketing campaigns.
• Collaborating with internal teams to create landing pages and optimize user experience.
• Working with web site developers to ensure digital marketing campaigns are fully optimized and that all required lead acquisition components, lead routing, and processes are working effectively.
• Developing and ensuring timely and successful execution of the approved Digital Media Plan and budget managing the allocation of digital media resources across various digital media channels to achieve business and marketing goals.
• Supporting development of content creation across digital channels.
• Managing online brand and campaigns to raise brand awareness.
• Evaluating customer research, market conditions and competitor data.
• Responsible for planning and budgetary control of all digital marketing.
Worked for Confidential company under NDA (Non-Disclosure Agreement), for their E-Commerce campaign including Online Marketing, where my main responsibilities were Search Engine Marketing (SEM), Search Engine Optimization (SEO), Paid Campaigns, Social Media for E-Commerce website, the leading e-commerce brand in Pakistan.
• Adhere to digital brand standards, manage content, optimize for SEO/SEM and manage analytics for all digital-marketing related activities, social media sites, and digital marketing campaigns.
• Manage marketing presence on different ecommerce channels.
• Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO.
• Analyze and report on customer behavior insights to improve company performance.
• Manage e-mail marketing programs, lists, imports, and permissions.
• Worked closely with digital content writers and maintain content publishing.
• Contributed to the development of the company’s strategic plan and objectives by providing inputs and strategies to reach target audiences.
• Developed strategic recommendations to improve the effectiveness of digital assets.
• Incorporated emerging digital trends into planning.
• Facilitated the development of new and creative growth strategies and campaign ideas to elevate brand awareness and drive sales.
• Worked and gave idea to content writers to create best-in-class engaging content across digital properties, while consistently maintaining standards and guidelines.
• Planned for and utilized web, SEO/SEM and other relevant /cutting edge tools to maximize effectiveness.
• Managed the digital campaign process from brief, through design direction, copy writing, approval and reporting.
• Created and managed all social media platforms to enhance brand awareness, positive brand communications, customer engagement and delight.
• Ensured Digital Marketing Department complies with company policy.
Worked for Averi Inc, for Hattori Hanzo Shears and USCMED campaigns, including Online Marketing, where my main responsibilities were Search Engine Optimization (SEO), Corporate Blogging, Social Media etc for Hattori Hanzo Shears and USCMED. Hattori Hanzo Shears is leading brand in shears market and USCMED is one of the biggest career colleges in USA. I have worked on established hair scissors brand by writing blogs, articles submission, news submissions, and press releases on various article directories, social media network, and blog sites. Actively publish niche based articles on different topics. Promoted rank on Google.com search engine with 30+ keywords and 45+ Key phrases.
Research and worked on new Google Search Engine Algorithm, to maintain ranking and position of keywords. Focused to work with On-Pages optimization on Volusion and Wordpress platform. Maintained all the Meta Titles, Meta Keywords, Meta Descriptions, and all internal and external linking pattern.
On Site Optimization
Off Site Optimization
Worked for Yoozoo, for Buffalo Shop campaign including Online Marketing, where my main responsibilities were Search Engine Optimization (SEO), Corporate Blogging, Social Media etc for Buffalo Shop, leading shoes, accessories brand in Europe and North America. Established brand name by using blog writing, articles submission, news, press releases on various article directories, social media network, and blog sites. Actively publish niche based articles on different topics. Promoted rank on Google.de search engine with 15+ keywords and 30+ Key phrases.
Worked on, new Google Search Engine Algorithm, to maintain ranking and position of keywords. Deeply focused on, On-Pages optimization on Joomla platform, where maintained all the Meta Titles, Meta Keywords, Meta Descriptions, and all internal and external linking pattern.
On Site Optimization
Off Site Optimization