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Contact Details

Tabish Hussain

Strategic Planning Director - Digital Marketing at IntegrateStudios
Experience: 20 Years
Industry: Online Media
Location: Karachi , Pakistan

Professional Summary

"Willing to relocate anywhere in Pakistan's Major Cities i.e Lahore, Islamabad, Sialkot, Hyderabad, Karachi"

I am having 19+ years of experience in Information Technology, including in the areas of LAN and WAN, training and support, telephony, and e-mail and security and 10+ years in Internet / Digital Marketing involving SEO, SEM, SMM, ensuring enhanced outreach with technical knowledge and skills to reach a large volume of potential customers. Also worked on Strategies and Planning for brands and companies. Additional skills include: Content Marketing, PBN, User-Intent SEO. I feel I can make a valuable contribution to your organization. Skilled in designing infrastructure and implementing technology to support large user groups, supporting users at corporate, as well as multiple remote locations, and effectively managing IT budgets as well as IT staff. Proven ability to translate business needs into technology requirements that support the company's business objectives and to successfully manage all phases of IT projects from needs analysis.

The ideal position would involves, Digital Marketing, planning, strategy of various dimension of SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing).

business Experiences

  • Nov 2017 - Currently working
    Strategic Planning Director - Digital Marketing
    IntegrateStudios
    Lahore, Pakistan

    I am working as Strategic/Planning Director to manage digital marketing company. I am responsible for developing the marketing strategies & overseeing the marketing team’s efforts including Graphic Designers, Content Writers, SEO Specialist, and Social Media Executives.

    Core Responsibilities:

    • Creating plans for multiple companies including our main company’s website (www.integratesun.com) for SEO/SEM, email campaigns, social media and display advertising campaigns across various owned, paid, and earned media.
    • Identifying opportunities for applying new technologies, digital products and services to online campaigns.
    • Serving as the Digital Marketing expert, providing informal on-the-job education, and formal trainings to the Marketing team including Graphic Designs, Content Writing, SEO Expert and Social Media Team.
    • Giving new ideas for content writing, graphic designing, using own strategies to boost website on search engines.
    • Identifying trends and insights, and optimize performance based on the insights.
    • Brainstorm new and creative growth strategies.
    • Planning, executing, and measuring PPC and other marketing campaigns.
    • Collaborating with internal teams to create landing pages and optimize user experience.
    • Working with web site developers to ensure digital marketing campaigns are fully optimized and that all required lead acquisition components, lead routing, and processes are working effectively.
    • Developing and ensuring timely and successful execution of the approved Digital Media Plan and budget managing the allocation of digital media resources across various digital media channels to achieve business and marketing goals.
    • Supporting development of content creation across digital channels.
    • Managing online brand and campaigns to raise brand awareness.
    • Evaluating customer research, market conditions and competitor data.
    • Responsible for planning and budgetary control of all digital marketing.

  • Jul 2015 - May 2017
    Digital Marketing - Team Lead
    Confidential (under NDA)
    Karachi, Pakistan

    Worked for Confidential company under NDA (Non-Disclosure Agreement), for their E-Commerce campaign including Online Marketing, where my main responsibilities were Search Engine Marketing (SEM), Search Engine Optimization (SEO), Paid Campaigns, Social Media for E-Commerce website, the leading e-commerce brand in Pakistan.

    Core responsibilities:

    • Adhere to digital brand standards, manage content, optimize for SEO/SEM and manage analytics for all digital-marketing related activities, social media sites, and digital marketing campaigns.
    • Manage marketing presence on different ecommerce channels.
    • Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO.
    • Analyze and report on customer behavior insights to improve company performance.
    • Manage e-mail marketing programs, lists, imports, and permissions.
    • Worked closely with digital content writers and maintain content publishing.
    • Contributed to the development of the company’s strategic plan and objectives by providing inputs and strategies to reach target audiences.
    • Developed strategic recommendations to improve the effectiveness of digital assets.
    • Incorporated emerging digital trends into planning.
    • Facilitated the development of new and creative growth strategies and campaign ideas to elevate brand awareness and drive sales.
    • Worked and gave idea to content writers to create best-in-class engaging content across digital properties, while consistently maintaining standards and guidelines.
    • Planned for and utilized web, SEO/SEM and other relevant /cutting edge tools to maximize effectiveness.
    • Managed the digital campaign process from brief, through design direction, copy writing, approval and reporting.
    • Created and managed all social media platforms to enhance brand awareness, positive brand communications, customer engagement and delight.
    • Ensured Digital Marketing Department complies with company policy.

  • Sep 2009 - Jul 2015
    Manager Online Marketing and Business Development
    Averi Inc. (USA)
    Portland, United States

    Worked for Averi Inc, for Hattori Hanzo Shears and USCMED campaigns, including Online Marketing, where my main responsibilities were Search Engine Optimization (SEO), Corporate Blogging, Social Media etc for Hattori Hanzo Shears and USCMED. Hattori Hanzo Shears is leading brand in shears market and USCMED is one of the biggest career colleges in USA. I have worked on established hair scissors brand by writing blogs, articles submission, news submissions, and press releases on various article directories, social media network, and blog sites. Actively publish niche based articles on different topics. Promoted rank on Google.com search engine with 30+ keywords and 45+ Key phrases.

    Research and worked on new Google Search Engine Algorithm, to maintain ranking and position of keywords. Focused to work with On-Pages optimization on Volusion and Wordpress platform. Maintained all the Meta Titles, Meta Keywords, Meta Descriptions, and all internal and external linking pattern.

    Principle responsibilities:

    • Developing and managing digital marketing campaigns
    • Overseeing the social media strategy for the company
    • Create social media posts and content
    • Improving the usability, design, content and conversion of the company’s social media accounts
    • Utilizing a range of techniques including paid search, SEO and PPC
    • Responsibility for planning and budgetary control of all digital marketing
    • Review new technologies and keep the company at the forefront of developments in digital marketing
    • Responsible for developing, implementing and executing strategic marketing plans for the company
    • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
    • Performs other related duties as assigned

    On Site Optimization

    • Concept and Planning
    • Search Engine Submissions.
    • Keyword / Key Phrase Analysis.
    • Landing Page Deployments.
    • Keyword / Key Phrase Research.
    • Meta Tag Adjustments.
    • On page content keyword density monitoring and internal link building.
    • Deep Linking, Authority Linking, Reciprocal Linking.
    • Team Reporting.

    Off Site Optimization

    • Back Linking
    • Competition Analysis.
    • Weekly Work Reports.
    • Directory Listings.
    • Analytics Monitoring and Data Analysis
    • Blog Postings.
    • Forum Postings.
    • Article Writing / Article Submission
    • Press Releases.
    • Searching and finding relevant keywords for specific market niche.
  • Aug 2009 - Mar 2015
    Department Head - Online Marketing
    Yoozoo GmbH (Germany)
    Koblenz, Germany

    Worked for Yoozoo, for Buffalo Shop campaign including Online Marketing, where my main responsibilities were Search Engine Optimization (SEO), Corporate Blogging, Social Media etc for Buffalo Shop, leading shoes, accessories brand in Europe and North America. Established brand name by using blog writing, articles submission, news, press releases on various article directories, social media network, and blog sites. Actively publish niche based articles on different topics. Promoted rank on Google.de search engine with 15+ keywords and 30+ Key phrases.

    Worked on, new Google Search Engine Algorithm, to maintain ranking and position of keywords. Deeply focused on, On-Pages optimization on Joomla platform, where maintained all the Meta Titles, Meta Keywords, Meta Descriptions, and all internal and external linking pattern.

    Core responsibilities:

    • Contribute to the development of the company’s strategic plan and objectives by providing inputs and strategies to reach target audiences.
    • Establish a digital media strategy that tailors innovative global digital media initiatives at the local level across multiple consumer touch points and work on growing company’s digital audience and enhance the customer’s engagement.
    • Develop strategic recommendations to improve the effectiveness of digital assets
    • Incorporated emerging digital trends into planning.
    • Evaluating emerging technologies and providing thought leadership and perspective for adoption where appropriate.
    • Facilitate the development of new and creative growth strategies and campaign ideas to elevate brand awareness and drive sales.
    • Developing and ensuring timely and successful execution of the approved Digital Media Plan and budget managing the allocation of digital media resources across various digital media channels to achieve business and marketing goals.
    • Creating best-in-class engaging content marketing across digital properties, while consistently maintaining standards and guidelines.
    • Plan for and utilizing web, SEO/SEM and other relevant /cutting edge tools to maximize effectiveness.
    • Identifying trends and insights, and optimize mobile web or App Store campaigns to better connect with the target audience and increase conversion.
    • Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Managed the digital campaign process from brief, through design direction, copy writing, approval and reporting.
    • Marketing campaigns, and assess against goals (ROI and KPIs).
    • Serve as the Digital Media expert providing informal on-the-job education to the Marketing team.
    • Created and manage all social media platforms to enhance brand awareness, positive brand communications, customer engagement and delight.
    • Ensured effective communication with customers through social media platforms
    • Ensured Digital Marketing Department complies with company policies

    On Site Optimization

    • Concept and Planning
    • Search Engine Submissions.
    • Keyword / Key Phrase Analysis.
    • Landing Page Deployments.
    • Keyword / Key Phrase Research.
    • Meta Tag Adjustments.
    • On page content keyword density monitoring and internal link building.
    • Team Reporting.

    Off Site Optimization

    • Back Linking
    • Competition Analysis.
    • Weekly Work Reports.
    • Directory Listings.
    • Analytics Monitoring and Data Analysis
    • Blog Postings.
    • Forum Postings.
    • Article Writing / Article Submission
    • Press Releases.
    • Searching and finding relevant keywords for specific market niche.
  • Nov 2006 - Dec 2007
    Manager I. T
    ACI Express Pakistan
    Karachi, Pakistan
    Directing all aspects network maintenance and support for Windows 2000 Enterprise Server system. Performing installation, configuration, and troubleshooting involving hardware, software and peripherals. TCP/IP and Microsoft Exchange Administrator. Testing and evaluated proposed software tools for un
  • Oct 2006 - Aug 2007
    Head of I. T and Transmission
    Tv2day (TV Channel)
    Karachi, Pakistan
    Managed all aspects transmission, network maintenance and support for Windows based network. Performing installation, configuration, and troubleshooting involving hardware, software and peripherals. Testing and evaluated proposed software tools for connectivity and applicability as per requirements.
  • May 2006 - Oct 2006
    Senior Cash Officer
    Tameer Microfinance Bank Ltd
    Karachi, Pakistan
    I was responsible to handle cash counter services for the customer effectively while maintaining the integrity of the cash transaction and reconciliation. I am also responsible for inward outward cheques process, physical return of bad cheques, verifying the thumb impression and signature, maintaini
  • Jun 2004 - May 2006
    Manager I. T
    1-World International
    Karachi, Pakistan
    Responsible for managing web related services including internet access, domain name registration, web site hosting, high mailbox hosting. Managed and lead Web Designers and administrators on support techniques and standards. Directed technical staff of 17 designers to provide quality designing and
  • Nov 2003 - Currently working
    Network Consultant
    A2Z Internet Services
    Karachi, Pakistan
    My responsibilities in the organization are, technical support for Installation and maintenance of systems and networks, Planning the Network Infrastructure, Providing technical expertise, involving strategic planning, process improvement, Adminstrators training, technology evolution, internal proc
  • Apr 2001 - May 2004
    Network Administrator
    Computer Planet
    Karachi, Pakistan
    My responsibilities in the organization were, Technical support for the Faculty members, Field support engineers and clients on Microsoft Windows, PC hardware etc, handling networking and hardware issues. System administration and management. Responsible for maintaining the Microsoft Windows 2000 S
  • Nov 1999 - Feb 2000
    Asst System Administrator
    Engro Vopak Terminal
    Karachi, Pakistan
    Responsible for generating and maintaining operating systems, Network Applications and Software. Trouble shooting Hardware and Microsoft platform Operating Systems.
  • Feb 1999 - May 1999
    Computer Operator
    ICI Pakistan
    Karachi, Pakistan
    I was responsible to Operate Microsoft Windows 98 environment Computer, Microsoft Word and Microsoft Excel.

school Academics

  • Nov 2003
    Petroman Institute
    Karachi, Pakistan
    Grade/GPA: A+
  • Sep 2001
    Bachelor's - Commerce
    Govt. National College No. 1
    Karachi, Pakistan
    Grade/GPA: B
  • May 1999
    High School - I. Com
    Govt. National College
    Karachi, Pakistan
    Grade/GPA: 60

build Skills

  • , Windows 2000 Advance Server
  • Apache Server
  • DHCP
  • Digital Marketing
  • DNS
  • File Server Management
  • Google Adwords
  • Google Analytics
  • Hard/Software Trouble Shooting and Installatio
  • In-page Urdu
  • Internet Information Server (IIS)
  • Internet Marketing
  • Microsoft Excel
  • Microsoft ISA Management
  • Microsoft Power Point
  • Microsoft Word
  • My SQL
  • Network Infrastructure
  • Print Artist
  • Proxy Server
  • SEM
  • SEO
  • SMM
  • Social Media Marketing
  • Surf Controller
  • TCP/IP
  • Web Server
  • Windows XP
  • Windows 2000 Professional
  • Windows 2000 Server
  • Windows 2003 Server
  • Windows 98

language Languages

  • Urdu
    (Fluent - Full Knowledge)
  • Hindi
    (Conversational - Advanced)
  • English
    (Conversational - Advanced)
  • Punjabi
    (Conversational)
  • Sindhi
    (Conversational)
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