Most of the people judge books by their covers every day. When it comes to product’s packaging, make sure that you are hitting the right facts accompanied by right design at the right target customers.
Attractive Packaging plays a significant role in the promotion of a product in a market where an abundance of products calls out for customer’s attention. Many customers do not make up their mind until standing out in front of a superstore shelf. Attractive packaging with interesting aesthetics will attract potential buyers towards your product. According to the results of some recent public surveys in the US, attractive packaging strongly participates in the direct promotion of the product. The appearance of the product increase reliability and trust factor among customers if it is of high quality with attractive design, the customer won’t hesitate to go for such an appealing product even if it is new in the market.
Uniqueness:
For businesses, packaging represents the way the company communicates its sources of uniqueness to its customers and end users. Customers always look for something distinct which can successfully draw their attention. Design and creation of product packaging must convince the buyers that this is the best buy they could ever make. Good packaging should also convey the important information to the buyer that is required to make a choice. Customers always go for such unique colorful product packaging which does not match with any other packaging on the same shelf. A unique product packaging has to offer a good stand out affect that customer can relate its package color and do not get confused with other similar good looking product packaging.
Make It Secure:
Ideal packaging not only covers up the product properly but also can positively influence the customer by keeping a product safe and secure. Poor packaging which damages the product will not only spoil your brand positioning but also make you lose your customers. Sturdy product packaging offered by many companies are more acceptable for buyers which prevent the product from breakage during shipping. If packaging is outstanding in its appearance but failed to protect the product at the same time during its shelf life, ultimately it will leave a bad impact in the mind of your target customers. Using creative designs along biodegradable and recyclable material in packaging will reinforce customer to feel good about your product.
Captures Buyer's Attention with Graphic Identity:
Walking through any market store and have a look at the packaging of different products, live on the shelves, now decide which ones catch your eye and why? Chances are high that majority of packages with unique brand logo or name associated with any brand or company will be quickly recognized by the buyers intentionally. Sometimes graphic identity appears in the simplest form of a brand logo or brand name with unusual letter shapes. For example, Dexcon is an artificial name with no prior meanings with small texture but XX is a name which provides a similar graphical identity and easily recognizable even from the considerable distance. Small businesses cannot afford advertisement on a large scale as bigger competitors can do. Therefore, they need to develop a unique identity in their logos and names for the reinforcement of singularity and brand positioning.
Create iconic connection through packaging
Highly accomplished packaging interconnects your target customer with your brand product directly as it communicates the key information and encourages buyers to prefer your product over other competitors. To help your product for making it stand out in the crowd of many products, consider some important points where customer’s emotions should have been triggered creatively while looking at your product shelf.
- Uniquely shaped container of your product with strong grip
- Outstanding color scheme with texture variations
- Bold labeling which clicks the shopper’s mind
- Anything special that your competitor is not doing(with product packaging)
Consider Usability:
The customer has bought and taken your product at home. They unpacked it. Now, what? In order to ensure that you create return customers, your product packaging needs to stand out without getting in a way. A beautiful product packaging is useless if it is not unpacking in five minutes or impossible to open without ruining it. Creation of attractive and effective packaging for your product can be challenging because you are designing with the intention of drawing more customer while the customer is obtaining value and utility.
See published article here: https://www.emenacpackaging.com/how-attractive-product-packaging-can-grab-buyers-attention/
