Media is an umbrella which communicates a content various shades.There are distinctive types of mass media that are used in this day and age. It refers to communication devices used to interact with large number of audiences in different languages. It is inseparable part of life becoming a necessity of people of all age groups in this modern age. Entertainment and media always go hand in hand, but in addition to entertainment, mass media also remains to be an effective means of communication, spreading information, advertising, marketing, and in general, of expressing and sharing views, opinions, and ideas.
There are several types of mass media which includes Print; all those content which is written
and published comes under print media for example Newspapers, Magazines, Brochures,
Booklets, Billboards, periodicals, press releases and newsletters. Print media was the most
preferred medium before the advent of electronic media especially newspapers. A newspaper
carries all types of communications related to variety of topics like politics, finance, stock,
entertainment etc. Newspaper and magazines also include lighter vein topics which compromises
of cartoons, crosswords, movie reviews etc. It captivates the interest of people from all age
groups.
Electronic media includes radio and television. It is the kind of media which requires the user to
utilized electric connection to access it. This is also called Traditional media and the modern or
digital media includes Mobile phones, computers, internet and electronic books. Electronic
media includes radio and television.
Moreover, the most popular media of the current age is Social media, which has turned the world into global village figuratively.