If the media is not allowed to work independently without the fear of any external influence, then its impact on the politics will continue to remain distractive and misguiding.
There is no question on the importance and positive impact of media on the politics. However, the problem lies in the biasedness and sponsored propagation of ideas and information through media. Media today has almost lost its purpose, as it does not provide a neutral overview of the political events; rather it became a strategic tool for individuals, organizations and countries to advance their specific agendas.
Historically, the imperialist powers used to spread their values and systems by physically intervening in neighboring territories. The culture and civilization of the imperial power were considered the dominant and most important one among all. However, in the modern times, the concept of imperial power has changed, but the nature of powerful states remains the same. The United States of America is the hegemonic power in the world, since last many decades. The media of the west has become so assertive, that it is considered as the new pillar of governments. Media has become the core strategic policy tool by many countries including the US.
In today's information society, knowledge of the real world, in large part, is due to the experiences of certain media images because the media is carried out socio-transforming a representation of reality. As a result, the process of reception of cultural values of the modern media space: fashion, virtual services, knowledge, thanks to which, the person is constructed a cultural reference, which should correspond to the modern man. Consider the materials on empirical studies the basic characteristics of the transformation of values on media audience. Within the framework of cultural studies the formation of values and moral orientations of youth, focuses on these kinds of values replicated through the media, as an art - music, literature, fashion; Application - communication, education; aesthetic; confidence; material - being. By analyzing empirical data, we believe it is possible in particular axiological media reception means of modern media space: news sites, television, media resources, because the majority of their users - young people rightly consider it a category. Studies found that the musical preferences of young people who are actively using recreational resources, are concentrated around the heavy rock music. This situation is largely aimed at leveling the existing social and a cultural institution, such as government and education plays an important role in maintaining the current social order, is consistent with the vision of a theoretical mass-media culture. The desire for self-expression in heavy rock music - it is a struggle for the right to be heard and for a place in the public sphere. The ability to collect large audience of young people and to publicly express their sharply critical vision of social relations, make rock phenomenon of social and cultural life.