Everyone tries to secure himself by sensing the future. The best we can do is for knowing about the realities, we should know the difference between the truths and lies. A time comes when one feels hesitation by lying ( I consider it a good habit ) but to remain in the market and to sell your product with the best possible price, one does not need to speak lies, just he just has to show the brightest side of the truth. " When you do not know how to lie? You just have to remember what the truth is."
One needs to describe the product, which he is selling with all its specification. Information should be provided in simple words. It is better to describe your narrative in the language of a newspaper (because we find less news and more entertainment in newspapers). One thing should be kept in mind, everything starts with selling and you are writing here to sell your product or for the company you work for.