Web designing is a creative and innovative field. It is a process of collecting ideas and then presenting it the best way to make it appealing and eye catchy for the end user. Remember, being creative is not enough to have a good website design. It requires time, efforts, experience and a good understanding of the web design practices that are already in the market. Here, we are going to discuss some of the practices being adopted by professional web designers.
Target Audience:
Making product reachable to the ones for whom the product is been designed is really very important and that is why we say that end-users are the real asset for a designer. You may attract users by creating lovely and trendy layouts but what about retaining those users? In order to retain, complete know-how of your potentials users / target audience plays a crucial part in successful web designing.
Remember, potential users must be considered at all phases of designing.
Consistent Branding
The process of creating unique identity and image of your product or service in the market to retain loyal customers is all about branding. It enables your customers, and the market to recognize you. Differentiates your product or service from the competitors so it must be consistent throughout the entire site. One should set branding standards at first so that it can be incorporated on the entire site appropriately. Predetermined brand colors, logo, name, slogan, stock images and messaging must be used on every page of the website.
Simplification Of Layout
Detailed and fussy web design gives a bad impact and delivers a bad user experience. Keeping interface simple and easy to use by removing unnecessary elements is yet another best practice to be adopted by the designers.
Effective web designing requires easy navigation, prefer graphical representation instead of a complex wall of text as icons and images convey a message more efficiently. Moreover, simple and easy fonts may be used instead of a complex one to make it more appealing.
Strong CTA
To grab user’s attention, attractive and appealing CTAs creates a good impact and it can be embedded on site wherever it is required.
Whether it is about signing up or downloading a document or querying about the issue client faced on the site, CTA (call-to-action) button must be placed in appropriate places in order to facilitate your consumers.
High Quality Images
All images, videos, and photos must be of good/high quality. Pixelated or blurry graphics creates a bad impact on visitors and is a great risk for the branding of your product or service. Remember, high quality graphics must be of the size that never slows down the website as it affects the overall performance of your web.
Enhance User Experience
A web designer may create a masterpiece that meets user expectations from all aspects. Success of the website is largely dependent upon the satisfaction of the client when they interacted with your web. It can be achieved only if designers put themselves in the user’s shoe when it comes to UI/UX (User Interface/User experience).
Remember, it is essential for the designers to consider how all elements of the design build value for the user and meets need.
Follow SEO Practices
Online presence is not enough unless until your product or service is reachable/available to as many people as you want. Strong website design not only attracts visitors, but they also convert visitors into clients. For this, best SEO practices must be adopted which may include: compressed images to reduce loading time, internal linking to engage the user, properly labeled images for search engines and a lot more.
