SONY, Karachi, Pakistan

Industry: Electrical/Electronic Manufacturing
Business Entity: Joint Venture
Location: Karachi, Sindh, Pakistan
Established In: Mar 1995
No. of Employees: 600
  • About SONY

    Sony’s humble beginning started in Japan in 1946 from the sheer determination and hard work of two bright and enterprising young men. Both Masaru Ibuka and Akio Morita joined hands in making their dream of a successful global company a reality. Learn more about who we are and what we do in this section.

    Deals in electronic products to provide high quality products to the customers.

    At Sony, our mission is to be a company that inspires and fulfills your curiosity.Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can.

    Creating unique new cultures and experiences.Everything we do, is to move you emotionally.
  • SONY's Story

    No other consumer electronics company today is as steeped in history and innovation as Sony. Watch this video to find out more about the Sony Spirit and the philosophies and principles that have guided the company since inception to today. Experience the passion, the spirit of freedom and open-mindedness, the power of creativity, the embracing of challenges and the individual’s will to succeed. This is the Sony Spirit and it’s in our Sony DNA.

    It was in 1946 that Masaru Ibuka and Akio Morita together with a small team of passionate and committed group of employees started to build Tokyo Tsushin Kenkyujo (Totsuko), or Tokyo Telecommunications Research Institute into the billion dollar global conglomerate that it is today. The main objective of the company was to design and create innovative products which would benefit the people.

    From early attempts at creating products like the rice-cooker to the later success of creating Japan’s first magnetic recorder, the innovative company went on to create other hit products which won the company widespread recognition and international acclaim as a truly global company known for its quality and innovative products. Significant product milestones included Japan’s first transistor radio (1955), Trinitron colour television (1968), Walkman personal stereo(1979), Handycam videocamera (1989), PlayStation (1994), Blu-ray Disc recorder (2003) and PlayStation 3 (2006).

    The company name of Sony was created by combining two words of sonus and sonny. The word sonus in Latin represents words like sound and sonic. The other word sonny means little son. Used in combination, Sony is supposed to represent a very small group of young people who have the energy and passion towards unlimited creations and innovative ideas. With the far-sight of expanding worldwide, it was in 1958 that the company formally adopted Sony Corporation as its corporate name. Easy to pronounce and read in any language, the name Sony, which has a lively ring to it, fits comfortably with the spirit of freedom and open-mindedness.
  • Sony Middle East and Africa

    Sony Middle East and Africa is a wholly owned subsidiary of Sony Corporation, Japan, one of the world’s premiere consumer electronics and entertainment companies.

    Based in Jebel Ali Freeport Zone, it is the regional headquarters of the company for its Middle East and Africa operations. Sony's principal businesses comprise Sony Consumer Electronics, Data Media, Computer Peripherals, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment products (PlayStation) in more than 40 countries in the region.Since its establishment in September 1992, Sony Middle East and Africa has grabbed a commanding share of the regional market in all spheres of its varied businesses. Sony's varied product portfolio has, over the years, won immense popularity in the consumer and professional markets in the region making Sony the most sought-after brand in the region due to it matchless quality and impeccable service record.

    Choosing Jebel Ali Freeport Zone, one of the world's most vibrant Freeport zones, as its base in the region placed Sony in a hugely beneficial vantage point as the free zone laws allow 100 per cent foreign ownership and guarantee exemption from corporate taxes for 50 years. The excellent support from the Dubai Ports Authority and the absence of currency restrictions add to the many advantages.

    The 27,000 sq. meter warehousing area of Sony in Jebel Ali is one of the largest Sony facilities in the world at present. Besides stock operations in the Jebel Ali Free Zone Establishment, Sony Middle East and Africa spearheads execution of various logistics, sales, marketing, advertising, and after sales customer service activities through its many business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 497 accredited third party service centers reinforces Sony’s presence in key markets in the region.
  • Corporate Social Responsibility

    The Sony Group recognizes that its businesses have direct and indirect impact on the communities in which we operate. Find out how Sony is contributing towards being a positive global citizen.
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