Responsibilities:
Developing and implementing SEO strategies to increase organic traffic.
Improve search engine ranking.Conducting keyword research and analyzing competitors to identify new opportunities and potential threats.
Creating and optimizing on-page content, including meta tags, headers, and images
Building high-quality backlinks through outreach, partnerships, and guest blogging
Monitoring and analyzing website performance using analytics tools like Google Analytics and Search Console
Staying up-to-date with industry trends and algorithm updates to adjust SEO strategies accordingly
Collaborating with content creators, web developers, and other team members to improve website structure and functionality
Developing and managing paid search campaigns (optional)
Proven experience as an SEO expert, preferably in an agency or corporate setting
Deep understanding of search engine algorithms and ranking factors
Proficiency in SEO tools like Ahrefs, SEMrush, and Moz
Excellent analytical and problem-solving skills
Strong communication and collaboration skills