Responsibilities:
- Develop and execute integrated marketing campaigns designed to drive growth and conversion for our clients.
- Analyze and optimize marketing campaigns for performance, using data-driven insights to make strategic recommendations for improvement.
- Collaborate with cross-functional teams (creative, content, analytics) to ensure seamless execution of campaigns that align with client objectives.
- Stay up-to-date on industry trends and best practices, proactively identifying new opportunities to enhance client campaigns.
- Strong critical thinking and analytical skills, with the ability to distill complex data into actionable insights.
- Excellent project management skills and attention to detail, with the ability to manage multiple campaigns simultaneously.
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- Familiarity with digital marketing channels such as paid social, programmatic, and SEM.