Brand Operations Manager
SIAR Digital, Pakistan

Qualifications:
Bachelor’s or Master’s from a reputable institute.

Skills, Knowledge and Experience:
Minimum 3 to 5 years’ experience in a similar role
Knowledge of implementing digital marketing concepts such as paid
campaigns, SEO, social media, display and affiliate channels.
Experienced in developing and overseeing eCommerce-focused digital marketing strategies.
Confidence in traffic analysis, reporting tools and optimisation.
Ability to manage multiple projects in a fast paced environment.
Solid understanding of eCommerce industry, user requirements and experience.
High level of attention to detail including a proven ability to manage multiple, competing priorities simultaneously.
Excellent interpersonal and communication skills, thrive in matrix environments and are adept at building relationships with different stakeholders.
Creative and strategic thinker with a strong customer orientation.

Description of Role:
Brand Operations Manager oversees and manages the online sales and marketing activities of the e-commerce business. This includes developing and implementing
strategies to increase online sales, optimizing the user experience of the e-commerce website, managing the e-commerce platform and technology, and leading a team of e-
commerce specialists.

Responsibilities:
1. Optimize user experience: Continuously analyse and optimize the user experience of the e-commerce website, ensuring it is user-friendly, engaging, and conversion-focused. Identify areas for improvement and collaborate with cross-functional teams to implement enhancements.
2. Lead and mentor e-commerce team: Provide guidance and leadership to a team of e-commerce specialists, fostering a collaborative and high-performing work
environment. Set clear goals and expectations, offer coaching and professional development opportunities, and ensure the team's success in achieving objectives.
3. Analyze traffic and performance metrics: Utilize analytics tools and reporting systems to monitor and analyze website traffic, online sales, and marketing campaign performance. Identify trends, insights, and areas of improvement, and provide regular reports and recommendations to stakeholders.

4. Collaborate with cross-functional teams: Work closely with various teams, including marketing, customer services & fulfilment team, to align e-commerce
strategies with overall business objectives. Collaborate on promotional campaigns, product launches, and website enhancements to drive sales and enhance the customer experience.
5. Stay updated on industry and user trends: Stay informed about the latest trends, technologies, and best practices in e-commerce, digital marketing, and user experience. Stay attuned to changing user requirements and preferences to proactively adapt strategies and stay ahead of competitors.
6. Collaborate with the creative team to establish and communicate clear creative guidelines that align with the brand's visual identity, tone, and messaging. Ensure
consistent brand representation across all digital marketing channels and materials. Lead brainstorming sessions to generate innovative ideas for marketing campaigns, considering both the target audience and the brand's objectives. Provide guidance and feedback to the creative team to bring the campaign concepts to life effectively.

Skills needed:
Time management
Excellent verbal and written communication
Strong aesthetic sense.
Understanding of user journey specific to eComemrce & clothing.
Stakeholder management
Project management

Job Rewards and Benefits