Job Description
Green Fin Technologies is on the lookout for bright candidates with sharp analytical capabilities for the position of ‘
Management Trainee Digital/Web Marketing’ that will be responsible for producing client deliverables, auditing client and competitor websites, producing ranking and analytics reports and insights and basic client-servicing support.
The Main Tasks involve:- Site audits and analysis generate recommendations and identify opportunities.
- Regularly monitor performance of campaigns and flag significant changes.
- Compile weekly / monthly client reports, analyze and provide insights.
- Manage work flow to ensure agreed deadlines are met and executed tasks are 100% accurate.
Responsibilities:Implementation- Keyword research produce comprehensive keyword reports and summarize opportunities for clients.
- Conduct in depth reviews of clients’ websites (structure/hierarchy/coding) identify issues and suggest fixes.
- Optimize content provide meta data, body content, internal linking recommendations (template led or on individual page by page basis as required).
- Link profile analysis measure quality and relevance of back link/social profiles.
- Competitor analysis conduct on page and off page reviews of competitor sites and highlight opportunities for clients.
- Regularly audit clients’ sites following search engine algorithm updates.
- Engage in link acquisition activity (within Google guidelines) to improve client website visibility. This includes (but is not limited to) researching opportunities, contacting website owners / operators, confirming links are live and monitoring links for individual clients.
- Ensure work is accurate and ready for distribution to client.
Reporting & Analysis- Populate weekly and monthly ranking and site analytics reports for clients.
- Provide analysis and insights to the Manager for monthly client presentations and quarterly reviews.
- Alert Manager of any major changes in rankings and site traffic for clients.
- Regularly maintain lists of links built for clients.
Admin- Maintain client online folders and correct naming structure.
- Log all client login changes in the Client Master Sheet.
- Coordinate payments to third parties (article syndication, press release syndication and 3rd party websites) and ensure spend is kept within defined budgets.
- Complete timesheets accurately and on time.
Skill Development- Develop analytical skills.
- Gain client facing experience.
- Gain understanding of technical SEO techniques.
- Gain a commercial understanding of client’s business.
Experience- Degree in a business, science, marketing or statistics related discipline e.g. Math, Economics, Econometrics, Computer Science, Management Science. MBA preferred.
- 0-2 years exposure to SEO (MBA Marketing Fresh candidate can apply)
- Microsoft Office Applications Skills
- Excellent Excel skills
- Understanding of digital marketing (SEO, PPC, social media, and analytics) concepts. Though we’ll provide full training to the selected candidates, we expect them to be aware of Digital/Web Marketing concepts to some extent before their selection.
Job Specification
Degree in a business, science, marketing or statistics related discipline e.g. Math, Economics, Econometrics, Computer Science, Management Science. MBA preferred.