Management Trainee - Digital / Web Marketing

Management Trainee - Digital / Web Marketing Job in Pakistan
Green Fin Technologies (Pakistan) , Pakistan

Experience
Fresh Graduate
Salary
8,000 - 12,000 PKR
Job Type
Job Shift
Job Category
Requires Traveling
No
Career Level
Telecommute
No
Qualification
MBA preferred.
Total Vacancies
2 Jobs
Posted on
May 21, 2014
Last Date
May 30, 2014
Location(s)

Job Description

Green Fin Technologies is on the lookout for bright candidates with sharp analytical capabilities for the position of ‘Management Trainee Digital/Web Marketing’ that will be responsible for producing client deliverables, auditing client and competitor websites, producing ranking and analytics reports and insights and basic client-servicing support.

The Main Tasks involve:
  • Site audits and analysis generate recommendations and identify opportunities.
  • Regularly monitor performance of campaigns and flag significant changes.
  • Compile weekly / monthly client reports, analyze and provide insights.
  • Manage work flow to ensure agreed deadlines are met and executed tasks are 100% accurate.
Responsibilities:
Implementation
  • Keyword research produce comprehensive keyword reports and summarize opportunities for clients.
  • Conduct in depth reviews of clients’ websites (structure/hierarchy/coding) identify issues and suggest fixes.
  • Optimize content provide meta data, body content, internal linking recommendations (template led or on individual page by page basis as required).
  • Link profile analysis measure quality and relevance of back link/social profiles.
  • Competitor analysis conduct on page and off page reviews of competitor sites and highlight opportunities for clients.
  • Regularly audit clients’ sites following search engine algorithm updates.
  • Engage in link acquisition activity (within Google guidelines) to improve client website visibility. This includes (but is not limited to) researching opportunities, contacting website owners / operators, confirming links are live and monitoring links for individual clients.
  • Ensure work is accurate and ready for distribution to client.
Reporting & Analysis
  • Populate weekly and monthly ranking and site analytics reports for clients.
  • Provide analysis and insights to the Manager for monthly client presentations and quarterly reviews.
  • Alert Manager of any major changes in rankings and site traffic for clients.
  • Regularly maintain lists of links built for clients.
Admin
  • Maintain client online folders and correct naming structure.
  • Log all client login changes in the Client Master Sheet.
  • Coordinate payments to third parties (article syndication, press release syndication and 3rd party websites) and ensure spend is kept within defined budgets.
  • Complete timesheets accurately and on time.
Skill Development
  • Develop analytical skills.
  • Gain client facing experience.
  • Gain understanding of technical SEO techniques.
  • Gain a commercial understanding of client’s business.
Experience
  • Degree in a business, science, marketing or statistics related discipline e.g. Math, Economics, Econometrics, Computer Science, Management Science. MBA preferred.
  • 0-2 years exposure to SEO (MBA Marketing Fresh candidate can apply)
  • Microsoft Office Applications Skills
  • Excellent Excel skills
  • Understanding of digital marketing (SEO, PPC, social media, and analytics) concepts. Though we’ll provide full training to the selected candidates, we expect them to be aware of Digital/Web Marketing concepts to some extent before their selection.

Job Specification

Degree in a business, science, marketing or statistics related discipline e.g. Math, Economics, Econometrics, Computer Science, Management Science. MBA preferred.
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