We are seeking an outgoing, creative, and customer service-oriented Marketing Specialist to join our awesome team here at Broadway! The ideal candidate will embody GAME STUDIO core values: Be Kind, Own It, Be Flexible, and Always Improve.
Main Key Performance Indicator
The Marketing Specialist is an important role within the Marketing & Sales Organization and will be based out of our corporate office in H-BLOCK , DHA PHASE 1 LAHORE. The role will be accountable for top-of-the-funnel marketing and sales initiatives and create an impactful digital presence to increase brand awareness. This includes ownership of marketing efforts through:
Social media postings, reels, and threads oversight
Paid advertising
Internal communications
Creative content Additional accountabilities will include client service and sales chat support, accounts and records administration, training, and reputation management. The Marketing Specialist will report to our Directors and Supervisors of Marketing & Sales.
What will you do?
Exemplify the core values of Be Kind, Be Flexible, Own It, and Always Improve Collaborate with the Games team to deploy a targeted and effective marketing strategy through compelling content, imagery, and messaging that conveys the brand and sales position.
This includes acquiring expertise in the sales process and players' engagement operations, complying with Games studio, ensuring accuracy and relevance, and delivering a polished product.
Create organic and paid social media posts for channels that strategically increase brand awareness and drive qualified traffic to pages.
This includes gathering content at the pages and groups on Facebook Meta basis and taking ownership of the creative content and its final results.
Be a champion in marketing evaluation and strategy across social media, websites, and paid listings by consistently providing recommendations and identifying areas for improvement in lead generation.
This involves compiling data, analyzing key performance indicators, and making guided adjustments based on findings to optimize leasing and marketing efforts.
Secondary KPI
Work with Company’s vendors on administration for signage and other sub-business units, graphic design, promotional materials, and other special projects.
Strong project management and presentation skills are essential, particularly when it comes to meeting deadlines.
Stay current with the latest digital marketing and Pakistani e-commerce industry trends, best practices, and the competitive environment at the most exquisite
Support reputation management at the company and business levels by offering oversight, responses, and solutions for improved ratings.
Additionally, provide ad hoc pieces of training on great customer service.
Develop and assess internal communications collaboratively, encouraging feedback regularly. Actively engage and interact with individuals while attending and supporting corporate and social events of Games Studio.
Provide a great customer experience through outstanding internal and external service Learn and ensure compliance with all Games Studio Laws, including all policies, state, and regulations (We provide training for all secondary KPIs and Sub-business Units) Pivot, roll up your sleeves, and jump in where needed!
Why should you work here?
Competitive Pay and Incentives. We are ready to invest in you!
Employee-sponsored benefits, including remote working for Short Term Disability, Critical Illness, Accident, Flexible sponsoring of transport in natural caused delays and to ensure that all your medical needs are met and no day's work is gone lost.
Games Studio Vacation, Dinners, and Sunday Adventures to help you reset and come back rejuvenated and refreshed
Monthly company events to promote team cohesion
The opportunity to work for a growing organization where you are valued and can have a direct impact
Quarterly off-site meetings with your manager to celebrate wins, issue solve and ensure you are set up for success. Plus, the process is REWARDS AND GIFTS BY THE DIRECTORS, and the results are great for your career.
Who you are – We'd love to hear from you if you:
Have a Bachelor's Degree with a concentration in Marketing, Sales, Digital Marketing Advertising, and Management. OR
Have Qualification in Pakistani E-commerce and sales experience.
Essential Skills
Can present your marketing portfolio during later-round interviews
Have the ability to work closely with the office teams, different departments, and the targeted local community
FACEBOOK
GOOGLE
BASIC AI PLATFORM SUBSCRIBED BY GAMES STUDIO
Are proficient with relevant technology (e.g. Microsoft Office and other Apps, , Adobe Illustrator, Basecamp, Asana, Monday) and can easily adapt to changing technology
Are proficient personal users with social platforms (e.g. LinkedIn, Facebook, Instagram, Tik Tok, Pinterest, Twitter, Later, and a few other targeted google play store apps and websites) and Online Entertainment channels like Netflix, HBO max Amazon prime etc.
Outstanding writing, editing, and proofreading skills with strong self-editing skills and a sense of voice and tone so that first drafts meet a high standard with minimal to no edits needed
Can give and receive real-time feedback with always a positive mindset
Have an ability to work against deadlines and multi-task with changing priorities
Can work independently and also work closely with other team members
Embody our core values:
Be Kind, Be Flexible, Own It, and Always Improve
Keep changing but we value: LOYALTY ABOVE ALL!
Some additional things you will need:
Valid driver's license and dependable vehicle. Limited in-town usage of a personal vehicle for errands, any out-of-County personal mileage reimbursed at the Federal rate
Availability to work longer hours and weekends during peak times, including on-boarding new properties, summer turnover, and special events
Ability to travel and work in locations of Corresponding Clients and Business Partners and Directors.
Must be able to complete the physical functions of the position, including, but not limited to: the ability to deal with clients and complete physical inspections
Our company uses the Entrepreneurial Operating System (EOS) to run and help grow our business – the tools from EOS contribute to finding the right people and putting them in the right roles, effectively solving issues as they arise, and building a culture of accountability. In short, it gets everyone on the same page and working toward the same goals. If you have an ownership mindset and take pride in all the details, joining our team may be perfect for you!