Calling all Social Media enthusiasts! We are looking for a Social Media Executive to work on a number of well known and popular brands and to drive interactions!
The ideal candidate will have 1-2 years experience working in social media. You will be confident and have a way with words, as there is a client facing aspect to the role.
Essential Duties- Manage Social Media marketing campaigns and day-to-day activities including:
- Curate relevant content to reach the company’s ideal customers.
- Create, curate, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a Social way while cultivating leads and sales.
- Conduct online advocacy and open stream for cross-promotions.
- Develop and expand community and/or blogger outreach efforts.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
- Design, create and manage promotions and Social ad campaigns.
- Compile report for management showing results (ROI).
- Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
- Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
- Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
- Monitor trends in Social Media tools, applications, channels, design and strategy.
- Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
- Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.