Marketing Manager
Easy Prefabricated Homes, Pakistan

**Objectives of this role**

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

**Responsibilities**

- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets

- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

*Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

*Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

**Preferred skills and qualifications**

- Bachelor’s degree (or equivalent) in marketing, business, or related field

- Proficiency with online marketing and social media strategy

- Proven success in designing interactive applications and networking platforms

- Willingness to travel

- Established contacts in me.

We Offer:

Good salary package, other benefits, excellent working environment

**Required skills and qualifications**

- Proven success in developing marketing plans and campaigns

- Excellent written and verbal communication skills

- Strong project management, multitasking, and decision-making skills

- Metrics-driven marketing mind with eye for creativity

Job Rewards and Benefits