Job Description
The social media community manager should be proficient across Facebook, Twitter, YouTube, Google+ & Pinterest etc and be able to assist in developing content campaigns and social media strategies for each client.
Key Responsibilities:
•Content creation/copywriting specific to the different social platforms; Seeding online conversations/blogs
•Social Media community management including creating, managing and growing the presence for Client as a corporate brand and also for the entire brand portfolio
•Creating strategic marketing/communication plans to provide direction for all the brands in the Client portfolio
•Using analytical tools to measure and provide reports on metrics, and continually find ways to improve on those metrics
•Staying up-to-date with new trends, technology and research which may enhance Client (related brands) social media presence
•Build on the community management process
•Determination of voice / tonality and brand character for each brand within the Client brand portfolio
•Social Media Ad buying and optimisation
•Writing for company’s digital assets such as Websites, EDM text, Newsletters, promotional material etc.
Job Specification
To be successful the candidate must have:
•2-3 years’ experience in a similar position in a large enterprise environment; B2B experience will be added advantage
•A strong understanding of Social Media and Networking
•Experience as a Community Manager
•The ability to influence others
•PR/Journalism background
•Basic knowledge of HTML/Web technologies