Online Ecommerce Store Specialist
Watch Centre Pakistan, Pakistan

The Online Ecommerce Store Specialist is responsible for managing and optimizing the overall performance of an online ecommerce store. This role involves a combination of strategic planning, technical expertise, and marketing acumen to enhance the customer experience, drive sales, and ensure the seamless operation of the ecommerce platform.

Key Responsibilities:

1. Ecommerce Strategy and Planning:

• Develop and execute strategies to increase online sales, customer engagement, and brand visibility.
• Analyze market trends, customer behavior, and competition to identify opportunities for growth.
• Collaborate with cross-functional teams to align ecommerce goals with overall business objectives.

2. Website Management:

• Oversee the day-to-day operation of the ecommerce website, ensuring it is user-friendly, functional, and up-to-date.
• Manage product listings, descriptions, images, and pricing to optimize product visibility and conversions.
• Regularly review and update website content, ensuring accuracy and relevance.

3. User Experience Optimization:

• Continuously enhance the user experience by improving site navigation, search functionality, and checkout processes.
• Implement best practices for mobile responsiveness, page load speed, and overall website performance.
• Monitor and analyze user behavior using web analytics tools to identify areas for improvement.

4. Digital Marketing:

• Collaborate with the marketing team to execute online advertising campaigns, email marketing, and social media strategies.
• Optimize product listings and website content for search engines (SEO) to improve organic search visibility.
• Monitor and analyze the effectiveness of marketing efforts and make data-driven adjustments.

5. Inventory Management:

• Coordinate with the inventory management team to ensure accurate product availability and stock levels.
• Implement strategies to minimize stockouts and overstock situations, optimizing inventory turnover.

6. Customer Support:

• Provide excellent customer support by promptly addressing inquiries, concerns, and issues related to online orders.
• Facilitate returns, exchanges, and refunds in accordance with company policies.

7. Data Analysis and Reporting:

• Generate regular reports on ecommerce performance metrics, including sales, conversion rates, traffic sources, and customer demographics.
• Use data insights to identify trends, opportunities, and areas for improvement.

Qualifications and Skills:

• Bachelor's degree in Business, Marketing, Ecommerce, or a related field (or equivalent experience).
• Proven experience in managing and optimizing ecommerce platforms.
• Strong understanding of online consumer behavior and ecommerce best practices.
• Proficiency in ecommerce platforms (WooCommerce) and web content management systems.
• Familiarity with digital marketing strategies, SEO, and web analytics tools.
• Excellent communication and teamwork skills.
• Analytical mindset and ability to use data to drive decision-making.
• Attention to detail, problem-solving abilities, and strong organizational skills.

Job Rewards and Benefits