Job Description
The SEO Specialist will be responsible for analyzing, reviewing, directing change and making changes/implementation to clients' web sites so they are optimized for search engines. Also, this specialist will identify proper keywords for SEO implementation. Specialist will work with an internal counterpart (Client Strategists and campaign managers) to provide suggestions for improving and tracking search engine rankings. Position reports to our Director of Optimized Services.
Job Specification
- Passion to learn about SEO and study all the latest ethical techniques (We follow best practice guidelines only).
- Work closely with colleagues to test different search engine marketing and web site design ideas to improve search engine optimization for clients' sites.
- Review and analyze web sites, through detailed written documentation, identifying areas for improvement and change relative to SEO. Communication of these findings (and resolutions of issues) to clients via conference calls.
- Develop SEO content to include strategic key phrase placement within compelling copy that maximizes opportunities for indexing, ranking, click-through, and conversion. Create original content while including necessary keywords, titles and descriptions to improve the performance of a site.
- Responsible for implementing different strategies such as changing keywords, H1 tags, copy on web site and implementing editorial improvements to meet clients online objectives and desired targeted organic search positions.