Content Writer
Optimize Digital, Pakistan

Job Overview:

As a Content Writer at Optimize Digital, you will play a vital role in creating clear, concise, and engaging written content in Urdu and English that communicates our organizations mission, initiatives, and services to the public. You will contribute to enhancing transparency, public awareness, and engagement with our government agency. You will be responsible for producing a wide range of written content, including articles, blog posts, website copy, social media content, news tickers and many more.

Responsibilities:

• Develop well-researched articles, blog posts, and other written materials that provide value, insights, and solutions to our readers.
• Produce high-quality written content for various channels and platforms, including websites, social media, press releases, reports, newsletters, and official documents.
• Proven experience as a content writer, preferably in government or public sector communications.
• Prior experience in writing Urdu articles, scripts, news tickers and tweets.
• Ensure all content is accurate, well-structured, and optimized for SEO to improve organic visibility and search rankings.
• Brainstorm and contribute fresh ideas for content topics, formats, and approaches to maintain a diverse and relevant content calendar.
• Proofread and edit content for grammar, punctuation, consistency, and adherence to style guidelines.
• Coordinate with designers and other team members to incorporate visuals and multimedia elements into content.
• Stay up to date with industry trends, emerging topics, and best practices in content creation to continuously improve content quality,

• Bachelor's degree in communication, journalism, public relations, or a related field.
• Minimum three years of experience in the related field.
• Exceptional writing and editing skills, with a focus on clarity, conciseness, and accuracy.
• Strong research skills and the ability to simplify complex information for a broad audience.
• Familiarity with government policies, procedures, and communication regulations.
• Must have good Urdu writing skills.

Job Rewards and Benefits