Marketing Officer - Lab Services
Qasim Laboratory, Pakistan

We ensure timely delivery of accurate reports.

Job Description:
Qasim Laboratory is seeking a skilled and experienced Marketing Officer to join our team. As a Marketing Officer, you will be responsible for developing and implementing marketing strategies to promote our lab services in the medical practice industry. You will work closely with the marketing team and other departments to drive brand awareness and generate leads.

Responsibilities:
1. Develop marketing campaigns to promote lab services and increase brand visibility.
2. Create and manage social media content and engage with followers.
3. Conduct market research to identify new business opportunities and target customers.
4. Collaborate with the marketing team to design and execute advertising campaigns.
5. Monitor and analyze marketing metrics to track the effectiveness of campaigns.
6. Collaborate with other departments to ensure consistent brand messaging.
7. Attend industry conferences and events to network and promote lab services.
8. Stay up-to-date with industry trends and competitor activities.
9. Assist in the development of marketing collateral such as brochures and promotional materials.

1. Strong written and verbal communication skills.
2. Proficiency in digital marketing tools and platforms.
3. Knowledge of social media platforms and strategies for engagement.
4. Excellent interpersonal and networking abilities.
5. Ability to work independently and collaboratively in a team environment.
6. Strong analytical and problem-solving skills.
7. Attention to detail and accuracy.
8. Ability to meet tight deadlines and work under pressure.
9. Experience in market research and analysis.
10. Knowledge of medical practice industry trends and regulations.

Job Rewards and Benefits