Job Description
We are seeking a Social Media & PR Expert to nurture a strong industry network, increase awareness and develop an enviable corporate image. To develop and execute effective communication and media relations programs using social media and exemplar writing skills. The ideal candidate must have a passion for writing and a sparkle for creativity, building outstanding content pieces which position Wow Zone as a forward thinking digital agency.
Job Specification
Responsibilities
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Working alongside and reporting directly to the senior management team
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all social media & public relations activities
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles
- Monitor, analyse and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness both online and offline
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
Requirements- Proven working experience in public relations preferably tech industry required
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Exceptional writing and editing skills a must
- Solid experience with social media including blogs, Facebook, Twitter, etc
- Event planning experience~
- BA/MA degree in Marketing, Advertising, PR, Journalism, Communications or a related discipline
- Ability to breathe life into mundane subjects by writing and distributing high quality content.