- Identify target markets and analyze current market trends
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns.
- Overseeing the social media strategy for the company.
- Managing online brand to raise brand awareness.
- Improving the design, content and conversion of the company website.
- Evaluating customer research, market conditions and competitor data.
- Responsibility for planning and budgetary control of all digital marketing.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Manage marketing staff and outside agencies.
- Manage promotional activities to endorse products
- Carry out customer surveys to understand demand and manage brand positioning
- Network with individuals and businesses to generate and identify business opportunities
Other projects and duties as assigned by COO.