It's exciting to work for a company where everyone BELIEVES in what they're doing!
As an SEO specialist, you'll identify strategies, techniques, and tactics to increase the number of visitors to a website and obtain a high-ranking placement on the results page of search engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit.
Responsibilities:
- A functional understanding of HTML and CSS.
- Develop optimization strategies that increase the company's website search engine results rankings.
- Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI.
- Manage the expenses of SEO campaigns, stay on budget, estimate monthly costs, and reconcile differences.
- Research and implement search engine optimization recommendations
- Create and execute link link-building strategy.
- Determine measurable goals that demonstrate improvement in marketing efforts.
- Make technical recommendations to developers
- Constantly check search terms, rankings, and analytics to monitor the performance of client websites and make recommendations for improvement.
- Drive targeted and loyal traffic to a website by community building.
- Use social media to distribute content and encourage more external sites to link to your content - giving you more authority.
Day-to-Day Duties:
- Conduct page optimization for search engine marketing.
- Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance.
- Collaborate with others within the marketing department to manage SEO strategy.
- Perform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materials.
- Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout website content.
- Change website architecture, content, linking, and other factors to improve SEO positions for target keywords.