Business And Marketing Specialist
H.I. Immigration Consultancy Inc., Pakistan

Responsibilities:

• Develop and implement comprehensive marketing plans to increase brand awareness and attract potential clients.
• Conduct market research to identify trends, opportunities, and competition within the immigration services sector.
• Collaborate with internal teams to create compelling marketing materials, including digital content, brochures, and presentations.
• Collaborate with the team in Canada for digital marketing, including social media, email campaigns, and online advertising trends.
• Analyze marketing data and metrics to assess the effectiveness of campaigns and make recommendations for improvement.
• Stay informed about changes in immigration policies and regulations to ensure marketing strategies align with current industry standards.
• Respond to all inquire via email and communicate with clients in Pakistan.

Educational Background:

Bachelor's degree in Marketing, Business Administration, or a related field.

Marketing Expertise:

Strong understanding of marketing principles, strategies, and tactics.

Experience in developing and implementing comprehensive marketing plans.

Digital Marketing:

Proficiency in digital marketing channels, including social media, email marketing, and online advertising.

Familiarity with SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies.

Market Research:

Ability to conduct market research to identify trends, opportunities, and competition.

Analytical skills to interpret market data and make informed decisions.

Communication Skills:

Excellent written and verbal communication skills.

Ability to create compelling marketing materials, including content, presentations, and promotional materials.

Collaboration:

Strong collaboration skills to work effectively with cross-functional teams.

Ability to communicate and coordinate with internal departments to align marketing strategies with overall business goals.

Analytical Skills:

Strong analytical and problem-solving skills.

Experience in analyzing marketing metrics and data to measure campaign effectiveness.

Creativity:

Creative thinking and the ability to generate innovative marketing ideas.

Design skills or familiarity with graphic design tools can be a plus.

Adaptability:

Ability to adapt to changing market conditions and industry trends.

Willingness to learn and stay updated on new marketing tools and technologies.

Time Management:

Effective time management skills to handle multiple projects and deadlines simultaneously.

Industry Knowledge:

Knowledge of the specific industry or market in which the company operates.

For your Canadian Immigration firm, knowledge of immigration policies and procedures may be essential.

Interpersonal Skills:

Strong interpersonal skills to build relationships with clients, stakeholders, and team members.

Results-Driven:

Focus on achieving measurable results and ROI (Return on Investment) from marketing efforts.

Job Rewards and Benefits