Digital Marketing Officers (SEM/SEO/Ad Networks)
YARE, Pakistan

• Social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
• Search engine optimisation (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
• Pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
• Mobile marketing: includes app-based, in-game, location-based and SMS marketing.
• Affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.

• Writing and dispatching email marketing campaigns;
• Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
• Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
• Help in designing website banners and assisting with web visuals;
• Communicating with clients, affiliate networks and affiliate partners;
• Conducting key word research and web statistics reporting;
• Contributing to social media engagement and brand awareness campaigns;
• Using web analytics software to monitor performance of client websites and make recommendations for improvement;
• Contributing to company and industry blogs and managing e-communications;
• Assisting with paid media including liaising with digital advertising agencies;
• Developing and integrating content marketing strategies;
• Keeping up to date with current digital trends;
• Managing the contact database and assisting with lead generation activities;
• Negotiating with media suppliers to achieve the best price for clients.

• Bachelor degree in Marketing.
• Experience managing PPC, SEO and Affiliate programmes.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in ecommerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role.

Job Rewards and Benefits