Product Marketing Manager
The Fas Solutions, Pakistan

Responsibilities:

• Plan and lead Go-To-Market Strategy.
• Own and improve the full customer journey from lead to prospect to customer to champion.
• Engage with customers in support of the above.
• Translate technical details into benefits for the user.
• Follow and analyze market trends to position products.
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various roles (design, content, acquisition, product, sales) to implement strategies.
• Test marketing product features, releases, and ad copy.
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements and Skills:

• Proven experience as a Product Marketing Manager, Brand Manager or similar role.
• Background in design and copywriting is a plus.
• Experience with early stage SaaS products is a plus.
• Familiar with product marketing tactics (e.g. integrated marketing campaigns).
• Working knowledge of web analytics tools (Google Analytics, WebTrends).
• Excellent communication skills.
• A keen eye for detail.
• Creativity.
• Analytical mind and strong quantitative skills.

Job Rewards and Benefits