We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. The person not only responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks but he will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
- Managing the SEO programs, to set targets and KPIs, and for working closely with the Paid Search team to maximize overall search returns and expenses.
- Use SEO tools to monitor, analyze and optimize website activity, traffic trends, rankings and customer acquisition/ecommerce metrics, through monthly and ad-hoc reports.
- Develop and deliver comprehensive page-level and site-wide SEO recommendations for all products and services.
- Provide SEO support for all ongoing Web projects, including new product launches, page refreshes, site re-design, Adobe Analytics tools implementation and CMS rollout.
- Work closely with the Client Services, Web Production, Content, Strategy, Analytics, and Social/PR teams to drive implementation of SEO recommendations.
- Actively support and participate in our social media strategy, including SEO support and recommendations for PR, Blogs, Video, and Social Media channels, etc.
- Work closely with the Performance Team to continuously monitor searcher and customer behavior and make recommendations to improve search functionality and navigation.
- Aggressively monitor and data-mine the SEO data regularly for increases/dips in performance and to assist in identifying new content opportunities for the Web Team and Business Units.
- Perform technical site analysis and site and content compliance audits as needed. Help support and develop a content syndication strategy.
- Provide competitive analysis of top ranking competitor sites.
- Conceptualize and execute link building campaigns and research, identify, and establish partnerships with authoritative websites for link building.
- Work closely with the Digital Media, Digital Marketing, and client teams and provide feedback for product enhancements and the product road map.
- Provide SEO training and evangelize SEO across the company.
- Continue to help define and refine SEO processes internally.
- Responsible for Google Webmaster Tools regional maintenance and utilization.