Job Description
Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media. Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
Leading ongoing management of digital touch points, including, social networking landing pages.Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules. Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and adwords programs. Developing and coordinating multimedia packages.
Job Specification
Deep understanding of digital marketing and digital production. Proven experience delivering effective and innovative digital campaigns. Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
Experience managing successful social media campaigns, and a solid understanding of social marketing.