Job Overview: We are actively seeking a skilled and results-driven Junior SEO Specialist to join our dynamic marketing team. The ideal candidate will have a strong foundation in both on-page and off-page optimization, possess a deep understanding of SEO tools, and demonstrate a proven track record of successful link-building campaigns.
Responsibilities:
Search Engine Optimization (On-Page/Off-Page): Implement effective on-page and off-page SEO strategies to enhance website visibility and performance on search engines.
Page Ranking Improvement: Devise and execute strategies to improve website rankings on major search engines, focusing on key performance indicators.
Guest Posting: Collaborate with relevant websites for guest posting opportunities to build high-quality backlinks and establish the brand's authority.
PR Generation: Contribute to the creation of press releases and other public relations materials to enhance the online presence and reputation of the brand.
Keyword Strategy: Identify powerful keywords to drive targeted and valuable traffic to the website.
Stay Updated with SEO Trends: Keep abreast of Google Algorithm Updates and stay informed about advanced SEO techniques to adapt strategies accordingly.
Link Acquisition Campaigns: Execute various link acquisition campaigns to expand the brand footprint and increase website traffic.
Backlink Monitoring and Analysis: Utilize digital tools such as Semrush to monitor, analyze, and optimize backlinks for better performance.
Experimentation and Outreach: Experiment with different SEO strategies and proactively identify new websites for link-building opportunities.
Required Skills and Attributes:
Solid knowledge of standard and current SEO practices (both on-page and off-page).
Proficiency in keyword selection and strategic implementation.
Experience with SEO tools such as Google Analytics, WebTrends, Semrush, and Ahref.
BSc/BA in Marketing, Business, or a related field.
Minimum of 2 years of technical experience in SEO.
Proven track record of successful link-building campaigns.
Strong analytical and problem-solving skills.
Excellent communication and collaboration abilitie